Selected SaaS Work — Product-led Growth & Automation
Three focused SaaS engagements where activation, automation and performance were combined into founder-friendly playbooks that scale.
Entermark — Enterslice
Entermark (Enterslice) was a conversion-velocity engagement built to shorten the time between trial and paid subscription.
We started with a diagnostic of the activation funnel and isolated the single in-app milestone that predicted long-term retention. From there, we ran dual tracks: precision paid acquisition to source high-intent trialists and a product-centered automation stack designed to nudge users through activation within seven days.
Tactics included pre-framing creatives to set expectations before first-open, contextual in-app guides, and triggered micro-notifications and email sequences to remove friction. Every campaign tied back to trial-to-paid conversion and CAC payback so the team could reallocate spend to the highest-return cohorts quickly.
For founders, the result was a repeatable acquisition + product playbook that grows ARR without proportionally increasing headcount.
Swift PC Optimiser — Securebit Technologies
Swift PC Optimiser needed high-quality installs and immediate first-run value to move users from curiosity to active usage. We built a funnel that prioritized contextual placements and benefit-led creative (speed, cleanup, privacy) to attract users who would actually engage rather than inflate install numbers.
Onboarding nudges guided users through setup and the first-clean action; push and in-app triggers reinforced product value during the critical first 72 hours. Retention cohorts were tracked daily and reactivation flows targeted mid-funnel churners with frictionless offers that brought users back into the product.
The outcome for founders was measurable: acquisition channels optimized for retained-user cost (not just CPI), onboarding that materially improved day-1/day-7 retention, and instrumentation that made paid spend accountable to activation and LTV.
CloseCall
CloseCall required a reliable pipeline of demo-qualified leads that respected SDR bandwidth. We designed a chat-first acquisition flow that captured rich intent without forcing long forms, then routed leads into automated qualification sequences to score them.
High-score leads triggered immediate human outreach; lower-score leads entered personalized nurture paths that educated and re-scored over time. Paid media was optimized for cost-per-qualified-lead rather than cheap form fills, and continuous creative + landing experiments improved funnel efficiency quarter over quarter.
The playbook created a predictable, scalable pipeline: fewer false positives for sales, more qualified demos per month, and a clear mapping between marketing activity and qualified pipeline so hiring and quota planning became data-driven.