Worked on fintech brands like Rupitol, Welkin Commercial, and Kemex Engineering to build scalable performance systems connecting ad spend to real business growth. Implemented full-funnel automation, value-based targeting, and lead qualification frameworks for better CAC/LTV alignment.
→ Result: Reduced cost per lead by 35% while improving lead quality consistency across Google and Meta campaigns.
FinTech — Selected Projects
Rupitol Private Limited
Rupitol was a performance-first engagement — we built a predictable lead engine and layered behavior-driven automation so the sales team only works hot leads.
Over six months we replaced manual follow-up with automated SMS & email reminders, time-based nurture flows, and event-triggered micro-campaigns that rescued near-miss prospects.
Social media was used not for vanity but as a direct traffic channel: short-form creative drove low-cost acquisition and fed into bespoke landing funnels optimized for intent. The automation stack connected inbound forms, ad responses and CRM so each new lead received a personalized journey within minutes — appointment reminders, eligibility checks and conversion nudges — reducing lead-to-demo time by days.
For founders, this project demonstrates how a small, focused automation playbook converts noisy demand into measurable pipeline while keeping acquisition costs under control.
Cashdaddy — Kemex Engineering
Cashdaddy required scalable mobile acquisition with instant onboarding. We executed an app-install funnel that prioritized high-intent placements, creative A/B testing, and native ad variants to attract engaged users rather than installs for install’s sake.
Once users installed, an automated on-boarding sequence — push + in-app messages + transactional SMS — guided them through setup and first-transaction flows. Auto-responders handled common friction points (KYC help, transaction failures, offer redemption) which prevented churn during the critical first 72 hours. Instrumentation tracked cohort retention and ROI per campaign to stop unprofitable signal early and reinvest in winning segments.
The result was a disciplined blend of paid growth and product-first onboarding: install costs fell while day-1 and day-7 activation improved, creating a repeatable playbook for founders to scale mobile-first fintech offers.
Well — Kemex Engineering
Well’s brief was to convert product awareness into measurable revenue without bloating spend. We designed a layered automation strategy: lead scoring, lifecycle emailing, and event-based nudges that tied marketing touches directly to conversion actions.
Campaigns combined educational drip content for low-intent users with razor-sharp retargeting for high-intent audiences. Technical work included CRM mapping, segmented suppression lists, and automated win-back flows for dormant users. Creative emphasized clarity — single-call-to-action ads and landing pages that reduced friction.
This project showed founders how to align growth and retention: short-term paid activities supported long-term automation that preserved LTV. The playbook reduced manual marketing overhead and made each channel’s contribution to revenue visible and optimizable.
Offerings: Lead Generation · Marketing Automation · Performance Marketing · Branding